The Hateful Eight – 8 ways you’re killing your SEO
Is your website in the Google graveyard?
Do you wish you had great SEO and a site which ranks highly in search engine results?
You could be killing your own SEO – by neglecting it or by doing the wrong things.
Here’s our Hateful Eight, the ways you could be killing your own SEO:
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Using the wrong keywords.
You need high traffic and good value keywords for your website. They also need to be relevant to your industry and the content of your website.
Use a tool like Keywordrevealer.com to see if the keywords you’re using are the best ones for your business.
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Failing to share content regularly on social media.
One of the best drivers of traffic to your website is posting content regularly on social media.
Link to articles on your site draw people in, and that helps to improve your website’s search rankings.
If you don’t post or only post sporadically, you’ll miss out on a great opportunity to boost your SEO.
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Employing ‘black hat’ techniques.
This might seem a good idea, a quick fix for your SEO issues, but you’ll pay for it in the long run. Techniques like using link farms and bought backlinks are frowned upon by search engines and you could well get a Google penalty.
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Failing to blog regularly.
A blog is one of the best ways to get people into your website and into your sales funnel. You can share regular posts on social media and send links to it out to your email database.
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Failing to make the most of your backlinks.
If you have backlinks from official or industry-leading website or high traffic blogs, search engines will reward your website when it comes to ranking. Build them.
If they come from spammy sites, you might find your site penalised unless you disavow them using Google’s webmaster tools.
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Failing to use the alt tags on your images.
How can Google or other search engines see your images unless they have text to categorise them?
You can use your keywords in the alt tags which appear when you upload images to your site to ensure they are visible to Google’s crawlers.
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Having broken links on your site.
Check your website for any broken links and either fix them or delete them. Search engines may well penalise a site with broken links.
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Failing to link your site with your social media profiles.
You’d be surprised how many site visits business owners get from links on their social media profiles.
Make sure your website is easily found and that the links work on all of your profiles.
