Our top 7 books to transform your business in 2017

Want to grow as a business owner in 2017?

It’s time to hit the books.

Get the right business book, and you could be inspired while you learn useful tips to use in your company.

Here is our list of the top 7 books you should read:

  1. How to Win Friends and Influence People by Dale Carnegie.

First published in 1936, this classic tells you everything you need to know about the buzz words for 2017 – influencing people. Forget the hard sell, you’ll see more and more people moving towards influencer marketing.

Favourite quote: “Talk to someone about themselves and they’ll listen for hours.”  

  1. The E-Myth Revisited by Michael Gerber.

The book’s basic premise is that too often people create jobs for themselves rather than businesses – and they’re not as well paid and don’t have the same benefits as those other people have already created. The book tells you how to get the business to run without you.

Favourite quote: “Contrary to popular belief, my experience has shown me that the people who are exceptionally good in business aren’t so because of what they know but because of their insatiable need to know more.” 

  1. Start With Why by Simon Sinek.

Inspire your workforce with great ideas, with the help of this book. Get to the nub of why you want to move your business in the way you’d like.

Favourite quote: “People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.”

  1. Who Moved My Cheese? by Spencer Johnson.

Deal with change in your workplace and your life using this motivational business fable.

Favourite quote: “What you are afraid of is never as bad as what you imagine. The fear you let build up in your mind is worse than the situation that actually exists.”

  1. The Lean Start-Up by Eric Ries.

A great read for any start-up business owner. The book examines how to deal with the huge risk of starting a business using innovation, how to continually test products or services, and how to create a growing, sustainable business.

Favourite quote: “When in doubt, simplify.” 

  1. Purple Cow: Transform Your Business By Being Remarkable by Seth Godin.

In marketing, you’re either remarkable or you’re invisible, Godin says. In a world crowded with messages, what does your marketing say about your business?

Favourite quote: “Stop advertising and start innovating.”

  1. The Art of the Start by Guy Kawasaki.

How to create a great business by building a strong team, taking on the competition, and creating a fantastic product or service.

Favourite quote: “According to Celtic myths, there were once magical vessels that ‘satisfied the tastes and needs of all who ate and drank from them.’ These myths led to the legend of the Holy Grail. The modern-day equivalent of the Holy Grail is the business plan.”

 

Need help with your business marketing online? Call us on 0800 0155245.