Celebrate the 12 days of Christmas with our social media tips
Take a look at our 12 social media tips to make the most of your content marketing this Christmas:
- Make the most of your blogs.
Every social media manager needs content to share. While curating content is an important part of the role, businesses need to create fresh content to educate their customers about their products and services and to get more visitors to their website.
Use blog traffic aggregators like StumblUpon to get the most from your effort. Share multiple times.
Why not stitch blogs together to create an ebook, or break them down into bite-sized chunks for social media posts? Re-use them whenever you can.
- Post fresh content on LinkedIn.
Great for business to business promotion. Share useful content and engage with connections to boost your profile. Post fresh content on LinkedIn Pulse to widen your reach – avoid duplicating content with your blog.
- Try out pay per click adverts.
PPC adverts on Facebook, Twitter, and LinkedIn can help you reach a new audience. From boosting your post to creating a Twitter card, investigate what they could do for you.
Create a Facebook advert targeted to people with relevant interests to push your business page or get people to visit your site.
- Use Facebook Live.
Going live attracts excellent engagement – people love the fact they can comment, ask questions, and share reactions during the broadcast. Take questions during the broadcast for maximum engagement.
- Brand your memes.
Visual content is 40 times more likely to be shared on social media than content with text alone. Creating a meme is a great way of sharing information quickly – and extending the reach of your brand. Brand your memes with your logo and website address.
- Think about tweet ups.
Arranging a ‘tweet up’ at a specific time and day on Twitter allows like-minded business owners or your customers to share information. Think about creating your own ‘tweet up’ and using your own hashtag.
- Keep video short.
Between 30 and 60 seconds is the most-watched length of video on social media. Keep your promotional videos short and sweet to encourage more people to view them. (It’s worth noting that explainer videos will need longer than that.)
- Use infographics to make your argument.
Educate your customers in a visual way – use infographics to make the case for your industry or services, without being too sales-driven. If you’re using Pinterest, make them vertical – vertical pins get far better engagement than those which are horizontal in shape.
- Use email to back up your content marketing.
Share links to your blogs on emails and newsletters – keep your clients in your tribe.
- Use the news.
Are there stories relevant to your industry in the news? You could curate and share that content, write a thought leadership blog in reaction, or use groups on LinkedIn, for example, to encourage debate.
- Get into the groove with gifs.
Gifs boost interaction and engagement on Twitter in particular. There are ready-made gifs available when you tweet, or you can find free gif makers online.
- Celebrate the season!
Make the most of seasonal opportunities – share Christmas images on Instagram, write Easter blogs, or make autumnal videos.
If we can give you a helping hand with your social media, call us on 0800 0155245.
Merry Christmas to all our followers!
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